Cookies Policy of ProximaRide

Effective Date: Dec. 01, 2024 

Last Updated: May 01, 2025

 

This Cookies Policy explains how ProximaRide (“we”, “us”, “our”) uses cookies and similar technologies on our website located at www.proximaride.com (“Website”). This policy should be read in conjunction with our [Privacy Policy].

 

If you have any questions, you can contact us at: 

ProximaRide 

1051 Blvd Decarie, 

P.O. Box: 53555 NORGATE, 

Montreal, QC, Canada 

Postal Code: H4L 3M0 

Email: support@proximaride.com 

 

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) by websites that you visit. They are widely used to make websites function, or work more efficiently, as well as to provide information to the owners of the site.

Cookies may be “first-party” cookies (set by us) or “third-party” cookies (set by third-party services we use).

 

2. Why We Use Cookies?

We use cookies and similar technologies for the following purposes:

  • Essential (Strictly Necessary): To enable you to navigate our site and use its features.

 

  • Performance & Analytics: To understand how visitors interact with the website.

 

  • Functionality: To remember user preferences and provide enhanced features.

 

  • Advertising & Marketing: To deliver relevant advertisements and measure the effectiveness of our campaigns.

 

  • Security: To help identify and prevent potential security risks.

 

3. Types of Cookies We Use?

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They include: 

  • Authentication cookies: To identify users once they are logged in. 
  • Session cookies: To maintain session data while navigating. 
  • Load balancing cookies: To distribute web traffic across servers for performance.

 

3.2 Analytics Cookies

Used to analyze how visitors use the site, which helps us improve functionality and user experience. For example:

  • Google Analytics 

Cookie Name: _ga, _gid 

Purpose: Tracks visitor behavior 

Duration: 2 years (for _ga) 

Provider: Google LLC 

Opt-out: https://tools.google.com/dlpage/gaoptout 

 

  • Hotjar 

Cookie Name: _hjSessionUser_{site_id} 

Purpose: Understand how users interact via heatmaps and session recordings 

Duration: 365 days 

Provider: Hotjar Ltd.

 

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or third-party providers. 

 

Examples:

  • Language preference cookies 
  • User settings and preferences storage 

 

3.4 Advertising Cookies

Used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing. 

 

Examples: 

  • Meta (Facebook) Pixel 

Cookie Name: _fbp 

Purpose: Deliver targeted ads 

Duration: 3 months 

Provider: Meta Platforms, Inc. 

 

  • Google Ads Conversion Tracking 

Cookie Name: IDE 

Purpose: Measure ad performance 

Duration: 13 months in EEA/UK; 24 months elsewhere 

Provider: Google LLC

 

4. Third Party Cookies?

Some cookies on our site are placed by third parties acting on our behalf, such as analytics services or advertising networks. These third parties may combine your browsing behavior on our site with other data collected from your use of other websites. 

 

Key third-party services include

  • Google Analytics 
  • Meta/Facebook Ads 
  • LinkedIn Insight Tag 
  • Hotjar 
  • Stripe (for payment processing-related cookies) 
  • Cloudflare (for DNS and CDN security)

 

5. Your Choices and Controls 

You have several options to control or limit how cookies are used: 

 

5.1 Cookie Consent Banner

Upon your first visit, we display a cookie consent banner. You can accept or reject specific categories of cookies. 

 

5.2 Browser Settings

You can control cookie behavior directly through your browser: 

  • Block all cookies 
  • Delete existing cookies 
  • Notify when cookies are set 

 

Here are guides for managing cookies in common browsers: 

  • Chrome 
  • Firefox 
  • Safari 
  • Edge

 

  • 5.3 Third-party Opt-outs
    Google Ads Settings 
  • Your Online Choices (EU) 
  • Network Advertising Initiative (US)

 

6. Cookie Retention Period

Cookies are stored on your device for different periods: 

  • Session cookies: Deleted when you close your browser. 
  • Persistent cookies: Remain until manually deleted or they expire (ranging from a few minutes to several years).

 

7. Do Not Track (DNT) Signals

Our website currently does not respond to Do Not Track (DNT) signals from browsers due to lack of standardization. However, you can manage cookies using the controls outlined above.

 

8. Updates to This Policy

We may update this policy periodically to reflect changes in technology, law, or our practices. We encourage you to review this policy regularly. 

Last updated: May 01, 2025

 

9. Contact Us

If you have any questions about our Cookies Policy, please contact: 

ProximaRide Support Team 

1051 Blvd Decarie, P.O. Box: 53555 NORGATE, Montreal, QC, H4L 3M0 

support@proximaride.com